Compare category demand
Look beyond total revenue by comparing paid sales volume and average order value across categories and time periods.
Weftify
Crunching your numbers...
Weftify
Crunching your numbers...
Whatnot seller categories
Compare Weftify’s 30-day public marketplace statistics across Whatnot categories, ranked by observed revenue, with paid sales and average order value.
Showing the top 50 seller categories by 30-day observed revenue. Updated Oct 30, 2026, 3:00 AM EDT.
Source: Weftify’s observed public Whatnot sales over 30 complete market days. Sales exclude giveaways. Revenue represents observed gross sales, not seller payouts or profit.
| #1 | Football Cards | $34,292,581 | 802,378 | $43 |
| #2 | Pokémon Cards | $27,270,844 | 1,044,573 | $26 |
| #3 | Coins & Bullion | $20,868,443 | 534,650 | $39 |
| #4 | Basketball Cards | $10,584,394 | 353,932 | $30 |
| #5 | Baseball Cards | $8,523,167 | 373,637 | $23 |
| #6 | Women's Contemporary | $7,515,548 | 513,182 | $15 |
| #7 | Luxury Bags & Accessories | $7,125,895 | 49,519 | $144 |
| #8 | Soccer Cards | $4,707,771 | 239,142 | $20 |
| #9 | Slime & Squishy Toys | $2,883,762 | 302,063 | $10 |
| #10 | Makeup | $2,835,124 | 285,272 | $10 |
| #11 | Sneakers | $2,685,772 | 81,491 | $33 |
| #12 | One Piece Cards | $2,666,312 | 156,541 | $17 |
| #13 | Vintage Decor | $2,658,973 | 195,984 | $14 |
| #14 | Perfume & Cologne | $2,508,517 | 151,059 | $17 |
| #15 | Hockey Cards | $2,320,723 | 67,576 | $34 |
| #16 | Everyday Electronics | $2,270,349 | 160,767 | $14 |
| #17 | Disney | $2,263,790 | 140,944 | $16 |
| #18 | Knives & EDC | $2,129,171 | 70,189 | $30 |
| #19 | Deal Hunting | $2,094,009 | 298,575 | $7 |
| #20 | Marvel Cards | $2,034,876 | 74,180 | $27 |
| #21 | Vintage & Antique Jewelry | $2,013,669 | 171,013 | $12 |
| #22 | Disney Cards | $1,914,893 | 55,872 | $34 |
| #23 | Modern Comics | $1,870,374 | 113,667 | $16 |
| #24 | Baby & Kids Clothes | $1,864,093 | 243,313 | $8 |
| #25 | Women's Jewelry | $1,827,605 | 195,781 | $9 |
| #26 | Diecast | $1,679,613 | 144,750 | $12 |
| #27 | LEGO | $1,633,265 | 114,885 | $14 |
| #28 | Star Wars Cards | $1,526,486 | 42,195 | $36 |
| #29 | Golf | $1,515,396 | 60,487 | $25 |
| #30 | Gold & Silver Jewelry | $1,342,417 | 60,176 | $22 |
| #31 | Streetwear | $1,328,857 | 65,974 | $20 |
| #32 | Magic: The Gathering | $1,258,571 | 93,464 | $13 |
| #33 | Tools | $1,256,916 | 39,176 | $32 |
| #34 | Funko | $1,095,728 | 55,569 | $20 |
| #35 | Women's Activewear | $985,829 | 71,704 | $14 |
| #36 | F1 Cards | $885,822 | 15,408 | $57 |
| #37 | Case Packs & Bundles | $857,138 | 62,364 | $14 |
| #38 | Crystals & Gems | $849,529 | 69,550 | $12 |
| #39 | Anime & Manga | $824,036 | 88,540 | $9 |
| #40 | Storage Unit Finds | $810,454 | 75,414 | $11 |
| #41 | Modern Bags | $739,306 | 29,458 | $25 |
| #42 | Other Women's Fashion | $703,417 | 107,117 | $7 |
| #43 | Diamonds & Gemstones | $687,644 | 29,654 | $23 |
| #44 | Watches | $679,403 | 22,294 | $30 |
| #45 | Loungefly | $665,833 | 68,300 | $10 |
| #46 | Western & Southwestern Jewelry | $631,817 | 9,979 | $63 |
| #47 | Labubu & Blind Boxes | $629,622 | 38,696 | $16 |
| #48 | Women's Boutiques | $621,131 | 41,315 | $15 |
| #49 | Men's Vintage Clothing | $605,730 | 45,072 | $13 |
| #50 | Candy & Snacks | $600,961 | 70,564 | $9 |
A category with high observed revenue can show demand, but it does not establish your likely margin or sales. Compare paid sales and average order value, then consider sourcing cost, product knowledge, competition, and fulfillment time. These rankings cover categories in Weftify's observed data, rather than a complete list of every category available on Whatnot.
Learn where to source Whatnot inventory, model costs with the profit calculator, and compare individual businesses on the seller leaderboard.
Once you choose a category, organize your inventory and listing batches and test when to go live. These category totals describe observed activity across the selected period, not a ranking of the best hours to stream. Use the Whatnot timing heatmap for a separate snapshot of day and hour patterns.
Free Whatnot tool
The Whatnot top seller categories table helps sellers research observed category revenue, paid sales volume, and average order value. Compare 7-day and 30-day rankings to understand recent marketplace activity.
Look beyond total revenue by comparing paid sales volume and average order value across categories and time periods.
A high-revenue category is not automatically the right choice. Use the data to think through product knowledge, sourcing access, and order economics.
Use category research before sourcing inventory or building a show schedule so category choices are grounded in observed market activity.
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