Weftify
Weftify
Seller intelligence
About Weftify
Weft is the connective thread for seller operations.
In weaving, the weft is the thread carried across the warp to create a complete fabric. Weftify applies that idea to commerce sellers: orders, livestreams, payouts, inventory, promotions, costs, and customers become connected parts of one operating picture.
The MVP focuses on Whatnot seller analytics, with a roadmap toward eBay, Fanatics Live, and TikTok Shop. The product is built for sellers who need to understand profit, show performance, customer behavior, inventory cash drag, and payout movement without rebuilding the same spreadsheet after every sync.
Where the name comes from
W, E, F, and T become the thread.
Weftify starts with the seller channels live commerce operators already use, then connects them into one operating layer.
W
Whatnot
E
eBay
F
Fanatics
T
TikTok
Whatnot + eBay + Fanatics + TikTok
->WEFTify
Connect the operating picture
Live commerce sellers work across orders, shows, inventory, payouts, fees, promotions, and customer behavior. Weftify brings those threads into one dashboard so decisions are based on the whole business, not a single marketplace screen.
Make show performance measurable
Every show should answer practical questions: what sold, who bought, what the average order value was, how fees changed net revenue, how giveaways affected margin, and what to adjust before the next stream.
Turn syncs into workflows
The goal is not another spreadsheet export. Weftify is built around connected seller accounts, repeatable syncs, and analytics views that sellers can use before buying inventory, while reviewing shows, and when planning promotions.
What Weftify measures
Built around the questions sellers ask after every show.
Revenue, fees, net earnings, and contribution profit
Show-level sales, viewers, giveaways, buyers, and AOV
Customer value, repeat rate, recency, and reactivation targets
Inventory value, stale listings, and cash tied up in stock
Payouts, ledger movement, and financial reconciliation
Promotion spend, buyer acquisition, view rates, and ROAS